Director of Social Media Strategy, Data Analytics & Program Development Job at Fat Bear Agency, Dallas, TX

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  • Fat Bear Agency
  • Dallas, TX

Job Description

About the Company:

Fat Bear Agency, a division of Fat Bear Enterprises LLC, is one of the fastest-growing influencer management agencies in the industry, managing talent across both the adult industry and mainstream markets. We specialize in data-driven influencer strategies across platforms like X (formerly Twitter), Instagram, Threads, Snapchat, TikTok, with plans to expand into platforms like YouTube and others in the future.

As a newer, fast-scaling company, we operate in a non-corporate, dynamic environment that rewards results, creativity, and adaptability. We’re building something big, and we need a leader who thrives in an entrepreneurial setting, someone who’s hands-on, adaptable, and understands the grind of scaling from the ground up.

We’re looking for someone who’s gritty, humble, coachable, quick to learn, detail-obsessed, and fully invested—someone who treats this role like it’s their own startup, thinking long-term while mastering the present. You’ll need to be someone who nerds out over data, strategy, and optimization and thrives in fast-paced, less structured environments.

About the Role:

We’re seeking an experienced leader with a grinder mentality—someone who’s not afraid of hard work but also knows the value of being coachable, adaptable, highly detail-oriented, and long-term focused. The ideal candidate will be able to adapt quickly, manage a massive skill set, and embrace the dynamic nature of a non-corporate startup environment.

You’ll be responsible for architecting social media programs from the ground up, starting with one core platform and expanding as systems are optimized. You’ll also hire, train, and manage your team while building the blueprint for future growth. We need someone who’s both a visionary and a data-obsessed operator, who can juggle the micro and macro details without missing a beat.

While remote work is possible, in-office availability during the initial stages is preferred to streamline training and program development.

Key Responsibilities:

1) Program Structuring & Management:

  • Build and structure social media programs starting with one core platform before expanding to others.
  • Develop scalable systems and workflows that drive long-term growth and sustainability.
  • Optimize strategies using data analytics, driving engagement, follower growth, and ROI.
  • Dive into platform-specific nuances, algorithms, and data — nerd out over metrics to drive smarter strategies.
  • Lead the expansion into additional platforms like X (Twitter), Instagram, Threads, TikTok, Snapchat, and beyond.
  • Establish KPIs and success metrics that align with both short-term wins and long-term growth goals.

2) Leadership, Hiring & Team Development:

  • Recruit, hire, train, and manage social media specialists and analysts.
  • Build high-performance teams and foster a growth-focused, accountable culture.
  • Develop detailed training materials, SOPs, and playbooks to scale team efficiency.
  • Lead performance reviews, creating clear growth pathways for team members.
  • Be hands-on and in the trenches while also mentoring and coaching the team.

3) Research & Development:

  • Conduct in-depth market research to stay ahead of platform trends, algorithm shifts, and competitive strategies.
  • Identify new tools, features, and tactics that create competitive advantages.
  • Lead testing and experimentation to fine-tune strategies and maximize impact.
  • Innovate growth strategies tailored to both adult and mainstream markets.

4) Data Analytics & Performance Optimization:

  • Build and manage dashboards and reporting systems for full program visibility.
  • Analyze performance data to make data-backed decisions that improve ROI.
  • Continuously optimize workflows, content strategies, and growth tactics.
  • Obsess over the data, looking for micro-optimizations that lead to massive results.

Qualifications:

  • Bachelor’s or Master’s degree in a high-level field such as: Data Analytics, Business Administration (Operations/Strategy focus), Marketing Analytics, Information Systems, Finance, Engineering, Statistics, Economics, or Mathematics
  • 5+ years in a data-driven, strategic role with at least 3+ years of management experience.
  • 3+ years of experience in social media strategy and program development.
  • Proven ability to hire, train, and manage teams.
  • Expertise in data visualization tools (Excel, Tableau, Google Data Studio) and social media analytics platforms.
  • Strong leadership skills with experience scaling programs and managing teams across multiple platforms.

Salary & Growth Structure:

  • Starting at $100,000/year
  • Performance-Based Bonuses tied to KPIs and program success
  • Significant salary growth potential based on performance and impact
  • Bonus structures for each platform managed will be added after the first few months
  • With results and scaling, this position has the potential to earn $250,000+ annually through salary increases and bonuses
  • Fast-track promotion opportunities as the agency continues to expand

Benefits:

  • Paid Time Off, Holidays, and Personal Days
  • Flexible work options
  • Direct influence on company growth and strategy
  • Opportunities for leadership expansion and executive roles

Ideal Candidate:

  • Grinder mentality — willing to put in the work and treat the business like their own.
  • Quick learner who can rapidly adapt to new tools, trends, and strategies.
  • Highly detail-oriented and efficient — someone who nerds out over data, metrics, and strategy.
  • Humble, coachable, and focused — confident without being a know-it-all.
  • Thrives in a non-corporate, fast-paced startup environment — someone who loves the chaos and the opportunity that comes with it.
  • Sees the big picture and understands the importance of long-term vision while executing short-term wins.
  • Highly motivated with a strong sense of ownership and accountability.
  • Deep understanding of major social media platforms: X (Twitter), Instagram, Threads, Snapchat, TikTok.
  • Experienced leader with the ability to hire, train, and manage high-performing teams.
  • Strong background in data analytics, program structuring, management, and research & development.
  • Comfortable navigating both the adult industry and mainstream markets.
  • In-office availability during initial stages is preferred but remote is possible for the right candidate.

Job Tags

Holiday work, Temporary work, Remote job, Flexible hours, Shift work,

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