Job Description

Our Company Bonafide Health ( is a rapidly growing, innovative healthcare company focused on developing scientifically validated, powerful supplements and medical devices to treat women's common healthcare needs and improve their quality of life. Our mission at Bonafide is to provide women with powerful solutions for the perfectly natural symptoms that occur throughout their lives - from PMS to menopause and everything else along the way. All Bonafide products are hormone-free, meticulously researched, and thoughtfully developed using the safest ingredients possible. These are just a few reasons why Bonafide products are so popular with women and doctors. Bonafide Health is a subsidiary of Pharmavite. Pharmavite was founded with the belief that there had to be a better way to be healthy than relying on prescriptions. Pharmavite is the parent company of an exciting portfolio of brands including Nature Made, Uqora, and MegaFood. Our People Our growing team is composed of highly experienced scientists, marketers, and eCommerce professionals as well as recent graduates, making Bonafide a dynamic and exciting place to work and learn. Our people are talented, motivated, and aim to get better each day. Every one of us is expected to be a leader, and a teammate, and to demonstrate passion in all that we do. This role is not available for sponsorship including I-983 participation. OUR OFFERHere, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Bonafide is investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization.Bonafide is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.Bonafide Health includes women's health family of brands: Bonafide, Uqora and Equelle. As a rapidly growing, innovative DTC-native women's health platform, we are focused on discovering and developing scientifically validated, naturally derived supplements and non-prescription medical devices to treat women's common healthcare needs and improve their quality of life.This is a hybrid role - We work in office 2 days/week (required), so candidates must be within reasonable commuting distance from the office in San Diego, California.JOB DESCRIPTION: Uqora is seeking a data-driven and creative Sr. Manager, Conversion Rate Optimization (CRO) to join our team and drive measurable growth by enhancing customer journeys and optimizing conversion rates and revenue across our website. This is a high-impact and highly collaborative role where you will have full ownership and accountability for strategy, analysis and implementation of key A/B tests and user experience updates that both deliver a best-in-class customer experience alongside revenue growth. The Sr. Manager, CRO, Uqora reports to the Director, Ecommerce, Uqora.This role will primarily support our Uqora brand. Since Uqora's launch in 2017, Uqora has helped over 600,000 people get proactive with their health & wellbeing. Uqora specializes in UTI relief and proactive urinary and vaginal health. Uqora's roots lie in proactive care, education, research, consumer support, and is on a mission to lead the way in the development of next-generation health products. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrivesKEY RESPONSIBILITES: Critical contributions this role is counted on to deliver include:User Journey Strategy: Leverage qual & quant customer insights, website analytics, competitive analysis and industry best practices to develop user journeys and tests for our main site as well as within key marketing channelsSite Analytics Expertise: Own website reporting and associated vendors; develop, maintain and analyze reporting at key stages of the funnel to uncover insights that lead to meaningful changes. Surface findings proactively to team and partner with others to ensure deep understanding of behaviorDigital Testing Roadmap & Execution: Oversee testing plans and roadmap, ensuring effective execution of tests grounded in data-driven hypotheses. Prioritize projects that balance immediate needs with long-term objectivesTest measurement & interpretation: Read and report on A/B or multivariate test results including statistical significance and success probabilities. Determine next steps or optimizations based on results and user experienceDigital VOC: Develop deep understanding of our customer by conducting user testing and research, collect customer feedback and collaborate with brand, innovation and CX teams to share learnings about who our customer is and what motivates her at each stage of the shopping journey across productsCross-functional Collaboration & Support: Partner with Ecommerce peers, developers, UX/UI designers, and other teams within Uqora to develop exceptional experiences across the main website as well as landing pages for various acquisition and retention programsTag & Reporting management: Ensure Uqora is using up to date and appropriate tags, pixels and other methods to collect insights on customer interactions that balance ease, site performance and are always in compliance with privacy laws.WHAT SUCCESS LOOKS LIKE IN THE ROLE:Strategic; able to zoom out to see the big picture but able to live in the details of the day to dayHighly analytical with a love for math, stats and able to round it out with qualitative insightsGrowth & entrepreneurial mindset with a passion for driving growth and innovation through continuous improvementA natural problem solver who can develop creative solutions to accomplish goalsCollaborative & influential with your peers and partnersInsatiably curiousA proactive, hands-on attitude and the ability to dig into the details to get things doneMission driven with an interest in women's health.REQUIRED QUALIFICATIONS:In order to take on these challenges, you'll need to have:4+ years in a similar role at a DTC subscription business, omnichannel preferredDegree or equivalent experience in business, marketing analytics, math, statisticsProficient in GA4Highly experienced with website measurement tools for A/B testing, feedback collection, heat mappingExcellent analytical and problem-solving skills and experience with data-driven decision-makingProven track record of implementing revenue driving experiencesRegarded as key thought leader in a DTC brandEcommerce UX/UI expert, design experience a plusKnowledge of programming a plusExperience with DTC supplements a plusBusiness builder who owns and drives results and has growth mindset with an excitement to learnAbility to work collaboratively in a fast-paced and dynamic environment.Annual Pay Range: $117,465 - $176,198 This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate's starting salary, such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws. As a subsidiary of Pharmavite, LLC-makers of Nature Made, the #1 national vitamin and supplement brand-you'll enjoy the best of both worlds. At Uqora, you'll work in a start-up environment alongside our sister brands Equelle and Bonafide, developing new ideas and fostering creativity. At the same time, you'll benefit from Pharmavite' s extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products. T his represents the minimum and maximum base salary range for this role , plus annual incentive. Various elements are used to determine a candidate's starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws. Bonafide is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need. Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.CALIFORNIA FAIR CHANCE ACT:Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.JOB ALERT FRAUD:We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide's Careers section.If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiting pharmavite.com .

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